Venue Development & Management Consultancy

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We provide consultancy support with the planning and development of major sport and leisure venue projects.  Projects range from facilities of local and regional importance to venues of national and international significance.



In addition, we advise local authorities and government clients on the most appropriate method of managing their leisure venues.​



Sponsorship Consultancy



We leverage our intimate knowledge of sport, leadership and project management skills and our 360-implementation experience to deliver measurable commercial return and brand benefits to our bluechip clients.



Our experience spans all areas of the sponsorship lifecycle, from strategic planning and property selection through to research and evaluation.



Rights Holder Consultancy



Since 2004, we have been maximising revenues for the world's leading sports events and rights holders. In addition to providing strategic consultancy to rights holders, experiential has unparalleled experience in creatively commercialising and exploiting rights, including:

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• Broadcast
  • Strategic advice, implementation and negotiation in all areas of rights holder broad and narrowcasting from television to broadband TV/IPTV platforms striking a balance between maximising commercial (rights revenues) and event marketing (television audience) priorities.

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• Hospitality
  • Creating and managing effective hospitality programmes to maximise revenues.

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• Licensing
  • Establishing well-planned and executed licensing and merchandising programmes that maximise revenues, are consistent with the brand promise, increase brand presence in the market and are protectable.

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• Major Event Tendering
  • With an unrivalled network of host city decision-makers, experiential specialises in working with event owners and rights holders to increase their revenues significantly and reduce the costs of their host city relationships through turn-key management of host city tenders.

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• Sponsorship
  • Maximising revenues and marketing benefits from brand sponsorship, including sponsorship strategy; asset and rights auditing, rights structuring and sponsorship architecture, sponsorship materials and collateral, targeting and procurement; contract negotiation; best practice client servicing; client management



Major Event Consultancy



We provide a comprehensive advisory service for all aspects of bidding for, planning and delivery of major international sporting events. Our clients include governments, national governing bodies of sport, host cities, tourism authorities and local organising committees.



We support clients throughout the project lifecycle, from feasibility to bid support, planning and delivery of event infrastructure and legacy planning.





Host City Consultancy



Working with the world's most prestigious cities and high profile events, experiential combines in depth knowledge of bid management with unique understanding of event owners' requirements and decision making priorities to creating winning formulae for our city clients.



Whether turn-key bid management or the provision of specialist services, we provide feasibility, strategic consultancy and planning, legal, commercial and project management.



Organisational Improvement



Our progressive, flexible, outcomes-orientated approach to each organisational improvement project (e.g. Organisational Reviews, High Performance Program Reviews, Feasibility Studies, Strategic / Business Planning, etc), along with our consultants' experience and ability to work effectively along side clients and their stakeholder groups, ensures experiential is able to achieve high quality, timely outcomes in a wide variety of organisational improvement focus areas.







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