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Advisor Profile

Carl  works at the intersection of commercial sports and leisure operations, local government and governance, bringing a practical understanding of how leisure and aquatic assets perform in real-world environments.

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Across his career he has worked in commercial, local government and not-for-profit sectors, developing a strong understanding of the financial, operational and political dynamics that shape council leisure services.

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Carl has particular experience in the commercial realities of leisure facility operations, including both in-house council delivery models, hybrid  and outsourced operator contracts, and the complex decisions councils face when balancing community outcomes with financial sustainability.

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In addition to his professional experience, Carl holds a a number of board and advisory roles across the sector, providing direct exposure to governance processes, commercial realities and strategic decision-making environments.

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His work with councils focuses on strengthening the commercial integrity of leisure portfolios, helping leadership teams navigate issues such as financial sustainability, procurement pathways, redevelopment decisions and long-term asset performance.

Professional Background

Carl’s experience spans commercial leisure and sports operations, advisory roles and governance environments, with exposure to both private sector and public sector delivery models.

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Sector Experience

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  • Commercial leisure sports, and fitness sector

  • Local government recreation and leisure services

  • Not-for-profit sport and community organisation

  • Governance and advisory roles

 

Areas of Experience

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  • Commercial performance of leisure and aquatic facilities

  • In-house council leisure operating models

  • Subsidiary and hybryd leisure operating models

  • Outsourced leisure management contracts

  • Financial sustainability of recreation portfolios

  • Business case interrogation for facility redevelopment

  • Membership and program revenue structures

  • Governance oversight of leisure assets

 

Governance and Advisory Exposure

 

Carl currently holds a number of board and advisory positions, providing insight into governance frameworks, financial oversight and strategic decision-making within sport and community organisations.

 

This governance exposure informs his advisory work with councils, allowing him to approach leisure portfolios from both operational and board-level perspectives.

Roles and Experience 

Local, State and Federal Government Environments

 

Non Executive Director - City of Wyndham - Western Leisure Services - Current

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  • Serves on the board of the council-owned entity managing Wyndham’s multisite leisure and aquatic facilities. The role focuses on governance, financial oversight and strategic direction, supporting the sustainable delivery of recreation services for a rapidly growing municipality.

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Appointed Industry Advisor - Glen Eira Council - Glen Eira Leisure - Current

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  • Appointed to provide independent industry perspective to Glen Eira Council’s in house multisite leisure services. The role involves contributing sector insight on the commercial and operational dynamics of leisure facilities, supporting strategic thinking around service delivery, sustainability and long-term performance of council recreation assets


GM Major Facilities - City of Whittlesea.

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  • Senior leadership role overseeing the performance and strategic development of all council-owned in house and contracted out major facilities. Responsible for operational delivery, commercial performance, facility development and redevelopment and supporting the sustainable management of key recreation, leisure, sporting, hospitality, arts and community assets


CEO - Adelaide City Council - Adelaide Central Market Authority

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  • ​Led the Adelaide Central Market Authority, the entity responsible for the management and strategic development of one of Australia’s most recognised public markets. The role involved organisational leadership, commercial oversight and stakeholder engagement within a council-owned authority. Responsible for ensuring the long-term sustainability and growth of a major civic and tourism asset.

 

Advisor - UK Government Major Events, Sport and Leisure Advisory Group

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  • Provided industry advice to a UK Government advisory group focused on major events, sport and leisure. The role involved contributing sector insight and commercial perspective to discussions supporting the development and sustainability of the UK’s sport, leisure and events sector.

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Other Advisory Roles have Included

  • Urban Growth New South Wales - Facility masterplanning and placemaking

  • Metropolitan Redevelopment Authority - Western Australia​​ - Facility masterplanning and placemaking

 

Commercial Leisure and Sports Sector

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CEO and Company Secretary and member of Audit and Risk Committee - AUSTSWIM

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  • Led the national organisation responsible for the accreditation and professional development of 300,000 aquatic education professionals across Australia. The role combined organisational leadership with governance responsibility, supporting the growth and sustainability of a nationally recognised industry body. Worked with government, industry partners and stakeholders to advance aquatic education and water safety.

 

National Manager - Sport4All

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  • Responsible for leading the national delivery of the Sport4All program via 150 LGA's, supporting greater inclusion of people with disability in community sport and recreation. The role involves working with councils, sporting organisations and sector partners to build capability and create more inclusive environments across the country.

 

Group CEO - Major UK Leisure Group

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  • Chief Executive responsible for a multi-site leisure and tourism portfolio including theme parks, sports venues, hotels, holiday parks and museums. The role focused on organisational leadership, commercial strategy and the sustainable development of health, fitness, hospitality and visitor attractions.​​

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Non Executive Director and Member Audit and Risk Committee - Gymnastics SA

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  • Board member of the state governing body responsible for the development and administration of gymnastics across South Australia. The role involves governance oversight of organisational strategy, financial performance and participation growth within the sport. Contributes commercial and sector perspective to support the organisation’s long-term sustainability.

 

Director of Business Operations and Development and Member Audit and Risk Committee - The Kia Oval & England Cricket

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  • Senior commercial leadership role responsible for business operations and development at the Kia Oval, one of England’s leading international cricket venues. Oversaw commercial activity, event operations and venue performance across international cricket, domestic competitions and major events including business planning and the redevelopment of this world renowned ground. Worked with the England & Wales Cricket Board and commercial partners to maximise venue utilisation and revenue.

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Head of Business Operations​ - Premiership Soccer - Fulham Football Club

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  • Senior operational leadership role responsible for business operations within a Premier League football environment. Oversaw key operational functions supporting matchday delivery, commercial activity and stadium operations. Worked across football and business departments to ensure the effective delivery of elite professional sport events and ground redevelopment. together with world class training facilities.


Director of Sales and Marketing ​- Brent Walker Leisure and Entertainment Group

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  • Senior commercial role responsible for leading sales and marketing strategy across a portfolio of leisure and entertainment assets. The position focused on driving revenue growth, brand positioning and customer engagement across multiple venues within a major UK leisure and property group.​

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Independent Member Audit and Risk Committee - Motorcycling Victoria

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  • ​Independent member of the organisation’s Audit and Risk Committee, supporting board oversight of financial governance, risk management and compliance. The role involves reviewing organisational controls and contributing independent perspective to strengthen governance and accountability.


Non Executive Director - Royal Lodge Ski Resort

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  • Serves on the board of an alpine tourism and accommodation business. Provides strategic and commercial guidance to support operational performance, visitor experience and the long-term sustainability of the resort


Advisor - Sports Ground Safety Monitoring Group

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  • Provided independent sector advice to a group focused on monitoring safety standards and practices within sporting venues. Contributed industry perspective on operational risk, facility management and event environments to support safe and sustainable sport participation.

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Major Account Manager - Wembley Stadium

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  • Responsible for managing major commercial accounts and partnerships within one of the world’s most recognised sporting venues. The role involved working with corporate clients and event partners to support major sporting and entertainment events while contributing to the commercial performance of the stadium.

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Commercial Director - Royal Agricultural Society of England

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  • ​Responsible for developing the organisation’s leisure, entertainment and events portfolio. Led commercial strategy including facilities development, business planning and the growth of event-based revenue streams supporting the organisation’s long-term sustainability.

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​​Other Advisory Roles Include;

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  • Dispute resolutions between LGA's and local sporting clubs,

  • Dispute resolutions between State Sporting and National Sporting Bodies

  • New audience "look alike"  and "membership model" reviews

  • New product development

 

 

Industry Bodies

 

Non Executive Director - Association of Exhibition Organisers

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  • Served on the board of the UK trade association representing organisers of exhibitions and large-scale events. Provided governance input and industry perspective supporting sector growth and professional standards.

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Non Executive Director– National Arenas Association

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  • Served on the board of the association representing leading arena venues and live entertainment operators. Provided industry insight and governance input supporting the growth and professional standards of the arena and events sector.

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Board Member  - Australian Water Safety Council

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  • Served on the board of Australia’s peak body for water safety, bringing together government agencies and sector organisations to reduce drowning and improve water safety outcomes nationally. Contributed governance oversight and sector perspective supporting the development of national strategies and collaborative initiatives.

 

Committee - National Aquatic Committee

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  • Served as a member of the National Aquatic Committee contributing industry perspective to discussions shaping the development of aquatic education and water safety across Australia. The role involved working with sector stakeholders to support standards, participation and the ongoing development of the aquatic industry.

 

Committee – Standards Australia 

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  • ​Contributed to the development and review of national standards through participation on a Standards Australia committee. The role involved providing industry perspective and technical insight to support the establishment of standards relevant to safety, facilities and operational practices

 

Non Executive Director - KidSafe

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  • Board member supporting the governance and strategic direction of an organisation dedicated to preventing child injuries and improving safety outcomes for children. The role involved contributing governance oversight, sector perspective and strategic guidance to support community education and injury prevention initiatives.

 

Business Related Qualifications

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  • Graduate - Institute of Company Directors

  • Intersectionality Lead - Australian Sports Commission

  • Sports Governance Foundations Certificate  -  Australian Sports Commission

  • Managing Risk Certificate  - Australian Sports Commission 

  • Governance Standards Certificate  - Australian Charities and NFP Commission

  • External Conduct Standards Certificate  - Australian Charities and NFP Commission 

  • The Player - Board Diversity Certificate - Australian Sports Commission

  • Spirit of the Game - Organisational Culture - Australian Sports Commission

  • Six Sigma Black Belt - Aveta Solutions

  • Six Sigma Green Belt - Aveta Solutions

  • Six Sigma Yellow  Belt - Aveta Solutions

  • Six Sigma Lean/DFSS - Aveta Solutions

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 Contact Carl 

0411 188 453

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